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University Assignments

This page contains examples of my university assignments.

Second Year:

Marketing Communications – Marketing Communications Plan: ‘The Launch Year for a New Range of Audio Hi-Fi Products’

  • Our role = manufacturer with no previous knowledge od the hi-fi market
  • Budget = £25 million

Public Relations: Theory and Practice – Integrated Public Relations Campaign Plan ‘Crazy about Artichokes’ 2009

  • Our role – PR consultancy Sunshine
  • Aim: Create a year long PR campaign to raise awareness about artichokes in the UK
  • Strategy: undertake wide background research and conduct a survey
  • Outcomes: 5,500 words, A mark

Communications and Technology – Analysis of the Digital Presence of London Metropolitan University & Essay

Digital Presence Analysis Presentation
  • Background research – stakeholder mapping, digital presence as of now, examples of good practise,
  • Online Communications Strategy suggestion for London Metropolitan University
  • Outcomes: Fantastic presentation, A mark
Essay “Reflection on Experience with Online Public Relations”
  • Essay on my own experience with Online PR tools and possibilities.
  • Outcomes: over 3,000 words, A mark

Third Year

Public Relations Strategy

BP PR Brief

  • Group Assignment: Our Role = in-house team presenting a brief to a PR consultancy
  • Outcomes: A mark
  • Available online: SlideShare – BR Corporate Strategy Brief

2010 Strategic PR Plan for Soil Association

  • Individual Assignment: My role = PR consultant suggesting a 2010 PR strategy for the Soil Association based on the PR brief
  • Outcome: A mark
  • Available online: Scribd – PR Strategy Plan for Soil Association

Current Issues in Public Relations (Dissertation Module)

Brief (2 A4 Pages): PR Spam & Campaign ‘An Inconvenienv PR Truth

Corporate Communications

Group Presentation & Project: British Airways & Corporate Communication Practice

  • Analysis of BA’s financial performance
  • Analysis of BA’s Annual Report (year when they underperformed against expectations)
  1. emphasis on delivering bad news and highlighting the good ones
  • Outcome: A mark and very positive feedback on team work
4 Comments leave one →
  1. February 12, 2010 11:31 am

    excellent work Kat .. continue doing more good work and post more examples

    best wishes

  2. October 26, 2010 9:32 am

    british airways is the best airline that i have been into, great crew and great service-“:

  3. January 24, 2011 9:25 pm

    `~` I am really thankful to this topic because it really gives useful information ‘-;


  1. 2010 in review « Kat's PR Portfolio

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