University Assignments

This page contains examples of my university assignments.

Second Year:

Marketing Communications – Marketing Communications Plan: ‘The Launch Year for a New Range of Audio Hi-Fi Products’

• Our role = manufacturer with no previous knowledge od the hi-fi market
• Budget = £25 million

• Strategy – we picked Nokia and the new range Connecting Sound ‘viaNokia’
• Outcomes: more than 24,000 word report, A mark
• Available Online: Scribd: Marketing Communications Plan for ‘viaNokia’

Public Relations: Theory and Practice – Integrated Public Relations Campaign Plan ‘Crazy about Artichokes’ 2009

• Our role – PR consultancy Sunshine
• Aim: Create a year long PR campaign to raise awareness about artichokes in the UK

• Strategy: undertake wide background research and conduct a survey
• Outcomes: 5,500 words, A mark

Communications and Technology – Analysis of the Digital Presence of London Metropolitan University & Essay

Digital Presence Analysis Presentation

• Background research – stakeholder mapping, digital presence as of now, examples of good practise,
• Online Communications Strategy suggestion for London Metropolitan University

• Outcomes: Fantastic presentation, A mark

Essay “Reflection on Experience with Online Public Relations”

• Essay on my own experience with Online PR tools and possibilities.
• Outcomes: over 3,000 words, A mark

Third Year

Public Relations Strategy

BP PR Brief

• Group Assignment: Our Role = in-house team presenting a brief to a PR consultancy
• Outcomes: A mark
• Available online: SlideShare – BR Corporate Strategy Brief

2010 Strategic PR Plan for Soil Association

• Individual Assignment: My role = PR consultant suggesting a 2010 PR strategy for the Soil Association based on the PR brief
• Outcome: A mark
• Available online: Scribd – PR Strategy Plan for Soil Association

Current Issues in Public Relations (Dissertation Module)

Brief (2 A4 Pages): PR Spam & Campaign ‘An Inconvenienv PR Truth

• My role: to pick a current PR Issue and create a short brief
• Include a detailed timetable
• Limit: 4 x A4
• Expected outcome: A
• Available online: Scribd – PR Spam & Campaign ‘An Inconvenient PR Truth’

Corporate Communications

Group Presentation & Project: British Airways & Corporate Communication Practice

• Analysis of BA’s financial performance
• Analysis of BA’s Annual Report (year when they underperformed against expectations)

1. emphasis on delivering bad news and highlighting the good ones

• Outcome: A mark and very positive feedback on team work

Connecting Sound ‘via Nokia’

Connecting Sound ‘via Nokia’

‘Crazy about Artichokes’ PR Campaign

‘Crazy About Artichokes’ PR Campaign

Communications and Technology Essay

Public Relations Strategy – BP Presentation

Strategic PR Plan